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Brand Guidelines

Design Philosophy

Minimal

Page depth ≤ 3. Dependencies in single digits. No framework where static HTML will do.

If it doesn't serve a purpose, it doesn't exist.

Warm

The palette was refined from my deeply loved character -- 小龙格林, a little dragon.

Warm like the character itself.

Personal
Who I am, not what I've done.

Color Palette

米白 / Cream
#FAF7F2 --bg Page background
#F3EFE7 Subtle variation
#E4DDD2 Warm border
绿色 / Green
#DDEEE7 --bubble-visual Green background
#A8D7C6 Green accent
#5a8a6e --color-visual Green text
蓝色 / Blue
#D6E6F3 --bubble-ds Blue background
#7FB6DD Blue accent
#5a7a94 --color-ds Blue text
粉色 / Pink
#F0D7D7 --bubble-pm Pink background
#D9797B Pink accent
#9a6868 --color-pm Pink text
灰黑 / Gray–Black
#8A939B Subtle / decorative
#5A636B --text-light Secondary text
#1F2328 --text Primary text

Typography

Font Pairing

EB Garamond

My past is catching up to me.

LXGW WenKai · 霞鹜文楷

兴尽悲来,识盈虚之有数。

Type Styles

Major Third ratio (1.25×). Root font-size is fluid.

Page Title --fs-xl · 1.953rem · weight 500 · line-height 1.2
Section Heading --fs-lg · 1.563rem · weight 500 · line-height 1.3
Subheading --fs-md · 1.25rem · weight 500 · line-height 1.4
Body text reads like this. base · 1rem · weight 400 · line-height 1.6
Caption or label --fs-xs · 0.75rem · weight 400 · line-height 1.5
Section Label --fs-xs · 0.75rem · weight 600 · uppercase · line-height 1.5

Spacing

Fluid scale using clamp(), adapts to viewport width.

--space-xs
clamp(0.5rem, 1vw, 0.75rem)
--space-sm
clamp(0.75rem, 1.5vw, 1.25rem)
--space-md
clamp(1rem, 2vw, 2rem)
--space-lg
clamp(1.5rem, 3vw, 3rem)
--space-xl
clamp(2rem, 5vw, 5rem)

Grid System

Named-line CSS Grid with three content tracks.

full · 100%
wide · 44rem
content · 36rem

Components

Buttons

Filters / Pills

All Free Paid Online

Card / List Item

Sample Item Title A description in secondary text, using --text-light.
Another Item Separated by a subtle 1px border-bottom.